It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Coca cola marketing analysis project report swot analysis. Cocacola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of cocacola, diet coke, coke zero, sprite and fanta. Helps coca cola break their bad for health due to sugar perception. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of. Cocacola swot analysis matrix step by step weighted swot. Now coca cola wants to get there brand name known even better and possibly get closer and closer to 100%.
The cocacola brand is globally valued and recognized. Back then, nine drinks a day were sold the chronicle of cocacola. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Celebrating prezis teacher community for teacher appreciation week. Cocacola is one of the worlds largest and most popular brand in beverage industry. Jan 10, 2020 it identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Highlights of the cocacola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation of the best solution are all included in this. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social. Then gives a light on the international market analysis of its product and operations.
Coca cola 4ps and swot analysis linkedin slideshare. It should work more on improving the health implications of their products and make the customer aware of the same. Dec 05, 2014 highlights of the coca cola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation of the best solution are all included in this. Swot analysis of the coca cola company essay 1002 words. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Popular subsidiary brands like coca cola, fanta, kinley, limca, maaza, minute maid, etc. Swot analysis of coca cola company 1550 words 7 pages. It involves specifying the objective of the companys business and identifies the different factors that are favorable and unfavorable to achieving that objective. Pdf cocacolaco swot analysis kenny nguyen academia. Pestle and external environment analysis of cocacola free. Coca cola has the largest beverage market share in the world about 40%.
After assessing cocacolas swot analysis, it is apparent that. Financial analysis of pepsi and coca cola synopsis of companies pepsi and cocacola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. Coca cola has global reach with presence in over 200 countries. Coca cola maintains a number of profiles on different social networks. A case study on coca colas cultural issues in india. Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. Apart from water scarcity, increase in direct and indirect competition, health awareness, environmental concerns, alternative healthy drinks, etc. Cocacola amatil limited fundamental company report. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Cocacola does not merely use their social profiles to amplify their existing content but has a strategy tailormade for each network and geographical location. Its products comprise of, sparkling beverages, like waters, juice drinks. Step by step guide to cocacola swot analysis strengths of cocacola internal strategic factors.
A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Below are the strengths in the swot analysis of coca cola. Britain, in cocacola and cocacola zero in france and in cocacola in sweden and benelux. The swot matrix of the coca cola company is presented below in a nutshell followed by the detailed analysis. These strengths not only help it to protect the market share in existing.
Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Case study analysis coca cola case coca cola swot analysis. Even though coca cola and pepsi control nearly 40% of the entire beverage market, the changing healthconsciousness attitude of the market could have a serious effect on coca cola. This has made it remain a complex part of realm culture for a long time. A strategic marketing plan for the cocacola amatil company. Coca cola does not merely use their social profiles to amplify their existing content but has a strategy tailormade for each network and geographical location. In this essay i am going provide my personal opinion on how well the cocacola companys present strategy is working. It is an opportunity that most companies will ever dream of, and would be a supreme accomplishment.
Cocacola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. Social media analytics and insights on cocacola unmetric. Cocacola was established in the year 1886 at atlanta, georgia. Pepsi vs cocacola financial analysis essay 2063 words. Swot analysis of the coca cola company in brazil a. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Cocacola amatil marketing strategy includes the use of advertisements, sports sponsorship deals, games and competitions and the use of the internet to promote its products. Come browse our large digital warehouse of free sample essays. Apr 10, 2012 the cocacola company is a nonalcoholic beverage company. The happiness machine campaign, for example, was a huge success with social media audiences. These factors include the level of economic growth in the country and in the industry, tax rates and currency exchange rates, interest rates, labor costs and others. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Jul 30, 2015 coca cola sales are impacted by a set of economic factors that beyond of companys control. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Coca cola swot analysis 6 key strengths in 2020 sm insight. This definitely needs to be viewed as a dominant threat. Pestle and external environment analysis of cocacola. Coke zero weaknesses here are the weaknesses in the coke zero swot analysis. Swot analysis coca cola free download as powerpoint presentation. Because of this, coca cola has come up with long term objectives. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. A financial analysis of the coca cola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Coca cola swot analysis 20 by strategic management. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups.
I chose the cocacola company because of their unique and powerful brand across the world. People have become concerned with obesity and diabetes. Swot analysis of coca cola guide to perfect business. The above report details the brief introduction of the company cocacola. Coca cola is known well throughout 90% of the world population today. Swot analysis is a technique much used in many general management as well as marketing scenarios. The coca cola company is an american public limited company founded in 1886 with headquarters in atlanta, georgia, united states of america. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Coca cola is the number one beverages brand in terms of reach and sales. Novartis ag from 2011 until her retirement in 2012. Sainsbury wanted a piece of that and has just introduced their own brand of cola to the market. The coca cola brand is globally valued and recognized. Strategy is about making choices and weakness are the areas where an organization can improve using swot analysis and build on its competitive advantage and strategic positioning. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks.
Company overview a leading manufacturer, distributors and marketer of nonalcoholic beverage concentrates and syrups the company owns more than 200 brands it operates in 200 companies the company headquarters are in atlanta, georgia. The cocacola company is a nonalcoholic beverage company. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. Swot analysis of coca cola page 33 project report on coca cola company and from busi at memorial university of newfoundland.
Coca cola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of coca cola, diet coke, coke zero, sprite and fanta. Euromonitor international is the leading provider of strategic market research reports. Weakness are the areas where cocacola can improve upon. The cocacola co in health and wellness market research. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. Its product appearance is loaded with overromanticizing, which attracts a large number of people. Bus 150 fall 2011 cocacola lookalike creates a problem in britain coca cola has been enjoying a 60% market share of the uk cola market. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Click here to find out coca colas strengths, weaknesses, opportunities and threats.
Cocacola swot analysis swot stands for strengths weakness opportunities threats. A strategic marketing plan for the cocacola amatil. A swot framework analysis of the coca cola company and its competitors completes this indepth company analysis. For more information on how to do a swot analysis please refer to our article. Purchase the the cocacola co in health and wellness company profile as part of our health and wellness market research for december 2017.
A detailed swot analysis of cocacola co, the provides strategic intelligence on. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Cocacola company, india thought seriously about its corporate responsibility and. This puts them behind pepsi in terms of competition since pepsi has lays chips and other foods under their belt. The global environment subjects a corporation to several pressures. Bottling company, beverages sales holding in belgium, cocacola. The global economic and financial crisis of 2007 2009 is a relevant example of an. You name it, and the place would have heard of coca cola.
In the same year, the company launched new minicans 150 milliliters in norway. The cocacola company strategy and swot report, is a source of comprehensive company data and information. History, swot analysis, maketing strategies college the university of liverpool grade b author carol nganga author year 2012 pages 8 catalog number v280535 isbn ebook 9783656739463 isbn book 9783656739432 file size 465 kb language english tags. If you want to find out more about the swot of coca cola, youre in the right place. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. Us rtd tea 2012 a stake of 50% in aujan uae soft drinks 51% stake in cocacola. Coca cola swot analysisrevised coca cola soft drink scribd. The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Coca cola has time and again focused on the positive values of life, something which pepsi can learn from them. The table below also lists the top coca cola competitors and elaborates coca cola market segmentation. History of beginning coca cola was invented on may 8,1886 by dr.
As one of the leading organizations in its industry, cocacola has numerous strengths that help it to thrive in the market place. However, it is not known to display value advertising which is a characteristic of coca cola. Companies are doing business across large regions spanning several. Cocacolas history dates back to the late 1800s when atlanta pharmacist john. Coca cola uses swot analysis to access their performance. In retrospect, coca cola would seem to be doing very well in brazil. Coca cola has the biggest shares in the beverage market over 45 %.
Today, the world market has grown highly globalized. S, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. The current marketing mix can be well represented by the four ps. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy.
History, swot analysis, maketing strategies carol nganga term paper business economics economic and social history publish your bachelors or masters thesis, dissertation, term paper or essay. Looking for the best coca cola company swot analysis in 2020. The cocacola company ko appears set to plod along during its 2015 campaign. The swot analysis is used to analyze the internal and external. Coca cola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. The biggest strength of the coca cola company is that, for more than a century, coca cola has reigned as the supreme soft drink market leader. The company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparking beverages but also a variety of still beverages such as waters enhanced waters, jucies and jice drinks, readytodrink teas and coffees,and energy sports drinks. Cocacola amatil limited fundamental company report including. Swot analysis of coca cola page 33 project report on coca. Coca cola company is one of the leading beverage manufacturers in the world. This paper uses cocacola company as the case study to explain more about the external and internal environments in business. Another part of the report is a swot analysis carried out for coca cola amatil limited.
Because of this, cocacola has come up with long term objectives. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. Cocacola amatil produces a variety of nonalcoholic drinks as well as alcoholic drinks. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. But unlike pepsi, which has branched away from the sodaonly model of revenue, coca cola has yet to develop a food or snack. Today cocacola is the worlds largest beverage company servicing 200 countries and employing over 6700 people, and currently ranked number 58 on the fortune 500 list. Mar 29, 20 this is coca cola swot analysis, please refer to our website for more information on this analysis.
Mar 30, 2020 coca cola corporation uses the swot analysis technique to monitor its threats and opportunities. Get the knowledge you need in order to pass your classes and more. However, even with the above achievements of coca cola and the foundation of coca cola which has been since years back, the company has its own strength, weakness, opportunity and threats swot which are to be considered to be able to compete with the market and adapt to changes. Coca cola swot analysisrevised free download as word doc. It operates its business in more than 200 nations and has more than 2,700 beverage products. With pestle analysis the companys management can identify the major. Another part of the report is a swotanalysis carried out for cocacola amatil limited. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Despite the fact that coca cola dominates its market, it still has to deal with many threats. Cocacola maintains a number of profiles on different social networks.
Coca cola is a brand which is present in households, shops, hotels, offices, etc. Consolidated, a company producing, selling and distributing soft drinks in the u. A swot framework analysis of the cocacola company and its competitors completes this indepth company analysis. Analysis of the cocacola company research and markets. Coca cola is the most recognized brand in the globe.
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